Basic B2C Social Media Marketing in the Philippines (4 Tips You NEED)

The power of Social Media

You know you need to be in Social Media. That’s why you’re here. 

  • Facebook
  • Instagram
  • LinkedIn
  • Youtube
  • Pinterest

But that’s a lot of work! Luckily, there’s good news! You don’t have to target all these platforms for now. Given that you have to research on how to start, you’re probably the owner of a startup who wants to learn to capitalize on Social Media without having to hire a company with these certain sets of skills. It’s becoming more and more expensive for a reason. People with good online presence go a very long way.

So we’re here, and we’re going to tell you how to start Social Media Marketing as a beginner!

Facebook-Insta Coffee Digital

Facebook and Instagram

According to Statista, there are already 45.4 million filipinos on Facebook alone, and on Instagram, there were 14.8 million. Any B2C business would have an ample target market here even when you target merely Metro Manila.

Chances are, your budget is already enough to leveraged on these platforms.

Here are some rules you should follow for effective advertising on these platforms!

1. Don’t Try To Reach Everyone

As an advertiser, of course you want to reach as many people as possible with their ad, but new Facebook advertisers make a mistake here. Plainly reaching as much people as possible isn’t your goal, it’s reaching as much of your target market as possible. Don’t try to get everyone in your ad. You’ll only have Facebook charge you more.

Focus on reaching the right people. This is one of the fundamental Facebook advertising tips to keep in mind if you want to be optimal with your ads. Reach people who are interested in the purpose of your business, what problem it solves, and want to learn more about it.

A good advice is to learn and utilize Facebook’s Audience Insights feature to get a stronger, clearer understanding of who you are targeting and why you should do so.

You’ll get a certain feel of your audience and at the same time allow you to dive into details.

Who To Reach

Know your product’s target market. Is your product for the general public, middle class, or for the affluent?

Since there are fewer wealthier people, you should target for a lesser potential reach, unless you’ll be targeting people and wasting precious money on a fraction of the audience who can’t even afford what you sell.

2. The Value of Images

Coffee Digital Photo example

Notice how you stopped here?

Use an image that helps your ad stand out from the rest. Using a wrong or low quality image can turn off your potential audience or worse, it may not even get noticed.

How do you make it count?

Use Text Creatively

Text matters. But please remember that you shouldn’t go overboard with placing text on the image. You need to remember that Facebook loves or rather prefers ad images that contain little or no text. Facebook will notify you as you create your ad if you’re using too much text, so you’ll be guided.

Be creative and genuine. Imagine actually talking to your prospects, because you are.

Choosing an HD Image

If you have the time, then you can go out there yourself and you can get the pictures that signify your message and your brand.

Unfortunately, not all of us can get high quality pictures without hiring a photographer.

Choose a stock image that isn’t too overwhelming. It should emphasize your message. You can get good stock images from almost all activities from a site such as this one for you to use in your ads, if your Developer doesn’t usually give out quality material.

Find stock images that are better than the ones you find on a google search. Those aren’t bad, but Stock images are beautifully neutral for ads to be placed on. Test and learn.


Marketing in platforms should be practiced. We cannot emphasize this enough. It’s human nature to aspire for more and more, and your skills have to be at par with the changes in the platform you choose. Afterwards, try to one-up your competition. Imagine that everyone else is doing the same thing.. what can you do that is better?

You need to keep testing different version of your ads. Trends pop up, with new ones coming more and more often. This presents you with an opportunity to distinguish yourself from your competition.

Trends, events, and other variables that happen are opportunities of growth, and Social Media is the place to use these external factors in your ads. People respond to modern businesses that are witty, as this gives consumers a sense that the business is “updated”. No one likes outdated boring orthodox tactics.

If you really wanna learn and get better, you can do so by carrying out extensive testing by setting aside a test budget, so that you can compare multiple ad variations to find out which one’s working the best for you. 

Keep testing and learning!

4. Video Ads

Video Ads Coffee Digital

But.. Videos are a hassle.

Facebook is giving immense importance to video ads. If you are not leveraging video, you are leaving money on the table.

The reason why Facebook is giving weight to video content is users are watching more videos as much as 100 million hours every single day!

When it comes to social advertising, Facebook videos should be advertised for Views and Awareness. Don’t expect too many likes if you are advertising videos, as views are considered engagements. At this point in time, people would rather just watch something than read. Entertainment and informative posts, alike.

Your video ad on Facebook needs to be interesting. It has to grab the attention of the viewer in the first 3-4 seconds to make an impact. 

Make sure to pay attention to the first few seconds of your vid. You need to own attention in the first 3 seconds!


You must not try to reach everyone. Even if you’re a B2C business, you must be precise with your targeting. Remember, not everyone is interested in your product.

Making ads, especially in a competitive niche is hard, but it’s all an exciting journey. Continue to practice and remember to always try to one-up your competition. Know what your competitors do, know what you can do better, then go for it. All the troubles would have been worth it, and you’d attain a new skill that distinguishes you and your brand.

Lastly, remember that it’s all about visual appeal with the right amount of text. That, and learning how to refine your style. Today’s market belongs to those who can capture attention.

Lance Ebol

Lance Ebol

Founder & CEO


I simply like helping companies reinvent themselves from small local businesses to companies who fully utilize Digital Marketing and reach for more.

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