Are you overwhelmed with Digital Marketing and have no clue where to look first?
This article will do two things: broaden your knowledge about various Digital Marketing strategies that forward-thinkers in your space are using, and narrow down on what you can do.
After this article, you’re going to have a more narrow scope of strategies you can do for your business.
Sound good? Let’s get started after you read the next sections (you have to)
Why Digital Marketing Is Important for Small Businesses
When was the last time you’ve sent hundreds of flyers? Or booth manning? How well did that work for you?
The problem with traditional or offline marketing is that it’s very one-dimensional. One staff, one flyer, one potential prospect.
How long would it take for your staff to reach out to 16,000 customers? And how much of their time would you have to pay for? Quite a lot.
In Social Media Marketing, like Facebook Advertising? A day.
No booth set up, no cash allowance, just a pure stroke of technology working for you 24/7.
Before You Dive In..
Your first goal is to know where your customers are. It’s very simple but you have to think about it carefully. Where does your ideal customer search for your product?
The logic is this: if you’re selling shoes, then LinkedIn probably isn’t the best place for you.
Answer these questions:
- How old is your ideal customer(s)?
- Where do they live?
- What is their typical economic class?
- Where do they spend their time relaxing online?
- How do they look for your kind of products?
- Who are the famous sources of information in your space?
Be as narrow as possible, and don’t do that “everyone should be my customer” mentality. Focus. Not doing this properly will make all this a waste of time.
Ready? Then let’s get started!
1. Organic Social Media Marketing
We’ll honestly be surprised if you show us a good business that has done ZERO effort when it comes to Social Media Marketing.
The fact is, especially on a B2C business, people would rather talk to companies at their Social Media accounts than over the phone. This even applies to B2C channels.
No matter what business you’re in, you HAVE to have some sort of Social Media presence. It’s just a matter of deciding how much content you’ll place, but there has to be some amount.
It even makes sense to invest heavily in organic social media especially for those who aim for consumers who rely on content to make a buying decision.
Example, if you have a clothing line, it would make sense to post gradually and consistently about your products so that once a consumer gets a whiff of a product, there’s an entire timeline waiting for them when he/she decides to do some research on the brand.
Hope that makes sense!
However for other businesses, investing in Instagram might not make sense.
The key is identifying where your customers are and how they like to be approached. If social media is the answer to both those questions, it’s the perfect channel for your business.
2. Facebook Advertising
3 Million small to medium sized businesses advertise on Facebook. Does that mean that it’s too late for you? Of course not!
People use Facebook Advertising because it’s one of the basic marketing tips for a small business, and it’s an inexpensive and effective way to market to virtually any audience.
But you already know that, so let’s get to the more deeper stuff.
45 Million. That’s the number of Filipinos on Facebook that you can target. But then again our goal is not to target as many people as possible, but target as many of our target audience.
Learn from these videos to get started:
(for Maximum Results)
- For people who just want the basics
- Inferior to Ads Manager but is.. “okay”
- Placement Options
- Lookalike Audiences
- Advanced Scheduling
- Custom Conversion Tracking
- “Very” Custom Audiences
- Cost Control
- Daily Budget Feature
3. Instagram Advertising
You can run Instagram Advertising through Facebook since Facebook owns Instagram. However, we want to draw a fine line between the two since Instagram is exceptional when it comes to lifestyle products.
If you have a business such as a shoes, leather products, clothing lines, then Instagram Advertising would be perfect for you!
We’ll even go so far as to recommend prioritizing Instagram for those who want to post content that give more of a visual, lifestyle appeal.
You can check this video for a bit more context:
4. Google My Business
Google My Business (GMB) is also a very powerful tool especially for those who want to build local business awareness around their area.
In fact, if done right, this could be the most effective asset you can have since people try to look for the nearest store with the most positive reviews.
For example, if someone searches for “Pizza Store Alabang”, this is what they see:
Despite not applying much SEO (Search Engine Optimization) work, These 3 search results show up along with Zomato, the top organic search result.
This is the power of Google My Business, and that could be your business listed in there.
See how to set up your Google My Business account here:
Google My Business
5. Google Adwords
There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes.
Google Adwords is one of the first advertising platforms, one of the most competitive, and one of the most expensive. However, do this right and you will surely attract your target market immediately.
Google Advertising and SEO are very different things. Google Ads lead you instantly towards the top search result. Everytime a prospect clicks to your website, you’re charged the imposed cost per click. Once you stop paying, your spot is given to someone who will.
SEO requires more work. However, if you achieve the top search result organically, you wont get charged a cent even if your site manages to get 1,000 clicks.
Don’t get too excited though, as SEO requires expertise and work. Work that you may have to pay someone to do.
Once your Google Advertisement has been set up, Google will your ad, and that score is dependent on CTR (Click Through Rate), and relevance. This quality score factors into the bid rate you will need to get an ad displayed, with higher scores lowering the bid cost.
That may have been a lot to take in, so here’s another video explainer:
6. Content Marketing
How can you trust someone? Think about it. Nevermind, let us save you some time. You trust someone because of the substance they have, or the words they say.
Consumers react the same way towards companies. People do not want to just simply buy without trust, and why would they?
That’s where Content Marketing comes in to play for your company. What is content marketing? Content marketing focuses on creating, publishing, and distributing content you aim towards your target audience.
You simply create and distribute valuable content to attract people who are interested in your business to build consumers towards you.
However, Content Marketing is not as simple as it seems:
- Quality content
- Relevant topics
- Optimized for SEO
- Optimized for readers
- Consistent content creation & promotion
Take a look at your favorite influencers, or channels, some of them didn’t even have to pay for you to follow them. You like their content, so you keep them in your timeline.
Have you ever seen a Gordon Ramsay raging in Hell’s Kitchen ad? Yet check how many views their videos have.
You need time, effort, and honestly some equipment to make this thing work. Our advice is to be genuine and do it while enjoying it because it requires patience, and that’s where “fakers” just give up on it.
BONUS TIP: Affordable Web Development
IF you will be needing a website, there are affordable alternatives out there that can get you started.
Our recommendation is to take a look at WordPress. WordPress is one of the most common ways to create websites. 32% of websites on the internet is powered by WordPress and it’s one of the most user-friendly and efficient ways to make websites for both non-coders and coders alike.
Web Development requires time and patience, so we implore you to consider and dig deep before starting.
Divi is a website builder made for WordPress that lets the users have an easier time making the website, as they would be able to edit the site on the Front End, so that they can see how the site will look as they edit.
Here is a 2 hour detailed Divi Tutorial video.
Or you can find alternatives like an affordable Digital Marketing Agency that develops websites with FREE On-page SEO,
These are all effective starter strategies for your business. However, do them right and we’re absolutely certain that you will eventually get a fair chunk of your market share.
Organic Social Media Marketing is something that you cannot ignore no matter what business you are, and is paired well with Social Media Advertising (Facebook, and Instagram).
Google My Business directs your local market towards you so it cannot be emphasized how important it is.
Google Adwords leads you directly to the top of Google’s Search Results Page.
Content Marketing is building yourself to the customer (go either informational content or amusing content.)
Lastly, Web Development is made easier with WordPress + Divi. (be patient on this one. It’s “easier”, not “easy”)
Digital Marketing Strategist, Content Creator
I like helping companies reinvent themselves from small local businesses to companies who fully utilize Digital Marketing and reach for more.